Use screencasts to learn/teach new products

Way back when, I thought I was a PowerPoint jock. Until I worked on a presentation with Bob Weinberger, and realized how little I really knew.  I wanted to reach back and redo years of presentations.

Like many users, I avoid reading manuals (and fewer apps actually have manuals). I stumble around and figure out enough functionality to get by, and get stuck in that starter “box”, rarely learning new features until some need pushes me.

Until now; with on-line video becoming more widespread, tutorial screencasts are a great way to learn new apps.  I forced myself to go through the tutorials for OmniOutliner and Lightroom, and I’m glad I did — I’m getting much more out of each app than I would have just stumbling around.

For app developers:  if you don’t have tutorial screencasts, you’re missing a huge opportunity to educate your users!  Please keep them short (3-5 minutes each), single topic, and update them when you revise the software.  You don’t even need a camera, just a microphone and screen capture software (I use SnapzProX for the Mac).

3 thoughts on “Use screencasts to learn/teach new products

  1. In addition to tutorials for customers, I’ve also been using screencasts to supplement written specifications for remote dev teams, as well as for gathering customer feedback on upcoming features.

    For the PC, I’ve been very happy with Camtasia Studio (http://www.techsmith.com/).

Leave a Reply

Your email address will not be published. Required fields are marked *