With Google+, we’re now reading the comparisons with Facebook, and the inevitable commentary on the commentary.

I think Google+ is very interesting (and doesn’t suck), but it’s too early to tell how it will play out.  Google’s biggest hurdle is not Facebook’s current feature set, but Facebook’s ability to iterate product functionality.

Facebook isn’t perfect (the design of Messages pretty broken right now, IMHO), but they’re very good at trying features out and continually improving and deepening the Facebook experience.  Small things matter:  the way you just hit <Enter> to submit status comments makes commenting much more lightweight and chat-line.  (Contrast Facebook to Twitter, who’s user experience has been at a virtual stand-still for years).

Google’s in the race, now let’s see if they can run it.