I frequently get asked:  what should my investor presentation look like?  There’s no unilateral answer, because every situation is different.

In his recent blog post,  “A hierarchy of pitches“, Eric Ries points out each situation warrants a different presentation emphasis, and he neatly categorizes the different types.  For example, a company that’s “printing money” needs to show the growth will continue, the market is big enough, and the numbers are real.  A breakthrough technology project needs to show clear IP ownership, and ideas for making products out of the technology.

Good reading if you are pitching a project.