{"id":589,"date":"2013-04-29T11:40:39","date_gmt":"2013-04-29T15:40:39","guid":{"rendered":"http:\/\/blog.payne.org\/?p=589"},"modified":"2013-04-29T11:40:39","modified_gmt":"2013-04-29T15:40:39","slug":"email-will-be-mostly-mobile","status":"publish","type":"post","link":"https:\/\/payne.org\/blog\/email-will-be-mostly-mobile\/","title":{"rendered":"Email will Be Mostly Mobile"},"content":{"rendered":"<p>When the <a href=\"https:\/\/en.wikipedia.org\/wiki\/BlackBerry\">Blackberry<\/a> first came out, it was quickly dubbed the &#8220;crackberry&#8221; because mobile email access was so addictive. \u00a0Now with\u00a0ubiquitous\u00a0smart phones, we&#8217;re all email addicts to some extent.<\/p>\n<p>So it&#8217;s no surprise that now over <a href=\"http:\/\/www.knotice.com\/reports\/Knotice_Mobile_Email_Opens_Report_SECONDHalf2012.pdf\">40% of email opens are on mobile devices<\/a>, and mobile is on track overtake the PC this year. \u00a0It&#8217;s pretty amazing when you consider the smartphone, as we know it, was launched less than 6 years ago.<\/p>\n<p>Mobile and Web are blurring together, slowly ceasing to be distinct &#8220;things&#8221; (I&#8217;ve written before about <a href=\"http:\/\/blog.payne.org\/2012\/10\/26\/a-starter-mobile-strategy\/\">a mobile strategy for Web sites<\/a>). \u00a0This trend suggests some best practices for emails:<\/p>\n<ul>\n<li><strong>Format emails for mobile.<\/strong>\u00a0 This is basic stuff that a lot of designers seem to mess up. \u00a0Make sure emails open and render well on mobile devices.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mobile-optimize email click-through landing pages and flows. \u00a0<\/strong>If users are reading emails on mobile devices, they&#8217;re also clicking through links on mobile devices. \u00a0Check your Web usage stats: \u00a0you might find that a significant percentage of your site usage by mobile users is coming from email click through paths. \u00a0Nothing kills the user experience like a landing page that hasn&#8217;t been mobile formatted.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When the Blackberry first came out, it was quickly dubbed the &#8220;crackberry&#8221; because mobile email access was so addictive. \u00a0Now with\u00a0ubiquitous\u00a0smart phones, we&#8217;re all email addicts to some extent. So it&#8217;s no surprise that now over 40% of email opens &hellip; <a href=\"https:\/\/payne.org\/blog\/email-will-be-mostly-mobile\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","hentry","category-design","category-software"],"_links":{"self":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":0,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/589\/revisions"}],"wp:attachment":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/categories?post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/tags?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}