{"id":548,"date":"2013-02-04T18:46:50","date_gmt":"2013-02-04T22:46:50","guid":{"rendered":"http:\/\/blog.payne.org\/?p=548"},"modified":"2013-02-04T18:46:50","modified_gmt":"2013-02-04T22:46:50","slug":"ip-delivered-tv-are-we-there-yet","status":"publish","type":"post","link":"https:\/\/payne.org\/blog\/ip-delivered-tv-are-we-there-yet\/","title":{"rendered":"IP-Delivered TV:  Are We There Yet?"},"content":{"rendered":"<p>I&#8217;ve started watching Netflix&#8217;s new original show, <a href=\"http:\/\/en.wikipedia.org\/wiki\/House_of_Cards_(U.S._TV_series)\">House of Cards<\/a>. \u00a0I&#8217;m only ~2 episodes in; it&#8217;s rough in some places, but I like it. \u00a0It definitely has a unique feel and visual style. \u00a0More deeply, it&#8217;s a $100m bet by Netflix they can &#8220;<em>become HBO faster than HBO can become us<\/em>.&#8221; \u00a0(One of the clearest strategy articulations I&#8217;ve heard in a long time.)<\/p>\n<p>I think they&#8217;ve got a decent shot. \u00a0I&#8217;ve always felt television, in the limit, will be delivered over IP. \u00a0Specialized, proprietary cable TV distribution is gradually giving way to big, fast, cheap IP pipes. Your phone, tablet, and TV screens will be iOS or Android-powered, and will stream video from anyone. Of course, HTML5 &amp; native apps will enable the long-awaited vision of &#8220;interactive TV&#8221;.<\/p>\n<p>I&#8217;ve written about this before (going back years):<\/p>\n<ul>\n<ul>\n<li><a href=\"http:\/\/blog.payne.org\/2012\/01\/04\/the-mess-that-is-television\/\">One more step to IP-delivered television<\/a> (2008)<\/li>\n<li><span style=\"line-height: 16px;\"><a href=\"http:\/\/blog.payne.org\/2009\/05\/11\/browser-powered-television\/\">Browser Powered Television<\/a> (2009)<\/span><\/li>\n<li><a href=\"http:\/\/blog.payne.org\/2009\/05\/30\/hulu-boxee-temporary-solutions\/\">Hulu Desktop &amp; Boxee: \u00a0Temporary Solutions<\/a> (2009)<\/li>\n<li><a href=\"http:\/\/blog.payne.org\/2012\/01\/04\/the-mess-that-is-television\/\">The Mess That is Television <\/a>(2012)<\/li>\n<\/ul>\n<\/ul>\n<p>What&#8217;s taking so long?!?<\/p>\n<p>The problem isn&#8217;t technology; it&#8217;s the business model. \u00a0The way our traditional television content is produced, financed, and distributed is balled up in a big legacy with a lot of inertia. \u00a0Payments flow in various ways between advertisers, production companies, traditional TV networks, premium networks (e.g. HBO), and cable companies. \u00a0This makes it hard for anything to change quickly; if HBO wanted to sell direct Internet subscriptions, they&#8217;d be shooting themselves in the foot.<\/p>\n<p>It&#8217;s good to see Netflix getting enough critical mass to stir things up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve started watching Netflix&#8217;s new original show, House of Cards. \u00a0I&#8217;m only ~2 episodes in; it&#8217;s rough in some places, but I like it. \u00a0It definitely has a unique feel and visual style. \u00a0More deeply, it&#8217;s a $100m bet by &hellip; <a href=\"https:\/\/payne.org\/blog\/ip-delivered-tv-are-we-there-yet\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-548","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":0,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"wp:attachment":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}