Well, not quite, but it certainly feels that way! \u00a0When did marketers stop using their own URLs in ads and start using Facebook URLs?<\/p>\n
It’s amusing how this seems to have come full circle. \u00a0Many users started out on AOL, a relatively closed ecosystem. \u00a0Then, the open Internet came along and AOL’s relevance faded. \u00a0Now, we’re cycling back from open to Facebook’s partially closed ecosystem. \u00a0(I do think Facebook will settle into a hybrid of open & closed that AOL never seemed to achieve: \u00a0they’ll control the ecosystem “backbone”, while providing open APIs for apps.)<\/p>\n
Also, we’re starting to see Facebook opportunities analogous to what’s existed for the Internet. \u00a0For example, we have content management systems (CMS) and other tools to manage Web sites, and we’ll see analogous tools (and associated apps) for Facebook page content. \u00a0 Other things to expect for Facebook:<\/p>\n
In some cases, existing Web tools will evolve to include Facebook-specific functionality. In other cases, the Facebook ecosystem will be different enough that we’ll see new tools emerge (I’m expecting this to happen around the social graph).<\/p>\n","protected":false},"excerpt":{"rendered":"
Well, not quite, but it certainly feels that way! \u00a0When did marketers stop using their own URLs in ads and start using Facebook URLs? It’s amusing how this seems to have come full circle. \u00a0Many users started out on AOL, … Continue reading