{"id":288,"date":"2010-08-22T08:42:20","date_gmt":"2010-08-22T12:42:20","guid":{"rendered":"http:\/\/blog.payne.org\/?p=288"},"modified":"2010-08-22T08:42:20","modified_gmt":"2010-08-22T12:42:20","slug":"repeat-after-me-location-is-a-feature-not-a-product","status":"publish","type":"post","link":"https:\/\/payne.org\/blog\/repeat-after-me-location-is-a-feature-not-a-product\/","title":{"rendered":"Repeat After Me:  &#8220;Location&#8221; is a Feature, not a Product"},"content":{"rendered":"<p>Two years ago, Daniel Cozza and I spent a lot of time looking at location-based apps. \u00a0We brainstormed tons of ideas and prototyped one. \u00a0But we ultimately decided not to pursue it; the space (and the iPhone app space, generally), was starting to feel really crowded.<\/p>\n<p>Later, it also became clear that many of our ideas were really nice features on existing platforms, not new products. \u00a0For example, Twitter and Google have been steadily adding new location features. \u00a0And a few days ago, Facebook finally launched their check-in feature, <a href=\"http:\/\/www.facebook.com\/places\/\">Facebook Places<\/a>, as (presumably) a first step to making Facebook much more location-aware.<\/p>\n<p>Facebook&#8217;s news is interesting from a number of angles, some I&#8217;ve written about before:<\/p>\n<ul>\n<li><strong><a href=\"http:\/\/blog.payne.org\/2009\/02\/11\/some-disruptions-are-sponged-up-by-the-incumbents\/\">Location features are\u00a0largely\u00a0absorbed by the existing ecosystem.<\/a> <\/strong>&#8220;Location-based&#8221; is not\u00a0sufficiently\u00a0disruptive to\u00a0create an entirely new market of apps and companies. \u00a0Would you switch to a Facebook competitor because they had location-based features? \u00a0Probably not.<\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/blog.payne.org\/2010\/04\/26\/the-internet-used-to-be-flat\/\">Gorillas rule.<\/a><\/strong> Facebook watched the app evolution closely, then made their move. \u00a0They won&#8217;t let anyone get big enough to threaten them in any one area, and if they do, they&#8217;ll (a) use their policies to control things (as they&#8217;re attempting with Zynga and payments), or (b) take over the functionality (as they&#8217;re doing here).<\/li>\n<\/ul>\n<ul>\n<li><strong><a href=\"http:\/\/blog.payne.org\/2008\/06\/25\/gorilla-platform-apis-let-your-partners-figure-out-new-features\/\">APIs are a great way to seed an ecosystem<\/a><\/strong><a href=\"http:\/\/blog.payne.org\/2008\/06\/25\/gorilla-platform-apis-let-your-partners-figure-out-new-features\/\">.<\/a> Foursquare&#8217;s original integration with Facebook was a huge part of their growth. \u00a0A continuous stream of check-ins in the news feed is a great way to acquire users. \u00a0Now, Foursquare&#8217;s integrating with Facebook&#8217;s new location API. \u00a0<a href=\"http:\/\/techcrunch.com\/2010\/08\/21\/foursquare-dennis-crowley-places-google-facebook\/\">Foursquare PR spin<\/a> aside, make no bones: \u00a0Facebook just grabbed a <strong>huge chunk<\/strong> of strategic functionality from Foursquare. \u00a0(My bet is that Foursquare devolves over time to a location-based game, or set of games).<\/li>\n<\/ul>\n<p>For users, this is all great news &#8212; having Facebook be more &#8220;location aware&#8221; is hugely useful. \u00a0I can&#8217;t wait to see what new features become available. \u00a0For entrepreneurs and ecosystem players, it&#8217;s a bit more tricky: \u00a0how can you play here without having Facebook stomp you when you get too big?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two years ago, Daniel Cozza and I spent a lot of time looking at location-based apps. \u00a0We brainstormed tons of ideas and prototyped one. \u00a0But we ultimately decided not to pursue it; the space (and the iPhone app space, generally), &hellip; <a href=\"https:\/\/payne.org\/blog\/repeat-after-me-location-is-a-feature-not-a-product\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,8],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","category-software"],"_links":{"self":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":0,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"wp:attachment":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}