{"id":242,"date":"2009-09-18T10:27:14","date_gmt":"2009-09-18T14:27:14","guid":{"rendered":"http:\/\/blog.payne.org\/?p=242"},"modified":"2009-09-18T10:27:14","modified_gmt":"2009-09-18T14:27:14","slug":"your-on-line-presence-is-more-than-your-web-site","status":"publish","type":"post","link":"https:\/\/payne.org\/blog\/your-on-line-presence-is-more-than-your-web-site\/","title":{"rendered":"Your on-line presence is more than your Web site"},"content":{"rendered":"<p><!--[if gte mso 9]><xml> <o:OfficeDocumentSettings> <o:AllowPNG \/> <\/o:OfficeDocumentSettings> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:WordDocument> <w:Zoom>0<\/w:Zoom> <w:TrackMoves>false<\/w:TrackMoves> <w:TrackFormatting \/> <w:PunctuationKerning \/> <w:DrawingGridHorizontalSpacing>18 pt<\/w:DrawingGridHorizontalSpacing> <w:DrawingGridVerticalSpacing>18 pt<\/w:DrawingGridVerticalSpacing> <w:DisplayHorizontalDrawingGridEvery>0<\/w:DisplayHorizontalDrawingGridEvery> <w:DisplayVerticalDrawingGridEvery>0<\/w:DisplayVerticalDrawingGridEvery> <w:ValidateAgainstSchemas \/> <w:SaveIfXMLInvalid>false<\/w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false<\/w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false<\/w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables \/> <w:DontGrowAutofit \/> <w:DontAutofitConstrainedTables \/> <w:DontVertAlignInTxbx \/> <\/w:Compatibility> <\/w:WordDocument> <\/xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState=\"false\" LatentStyleCount=\"276\"> <\/w:LatentStyles> <\/xml><![endif]--> <!--[if gte mso 10]>\n<mce:style><!   \/* Style Definitions *\/ table.MsoNormalTable \t{mso-style-name:\"Table Normal\"; \tmso-tstyle-rowband-size:0; \tmso-tstyle-colband-size:0; \tmso-style-noshow:yes; \tmso-style-parent:\"\"; \tmso-padding-alt:0in 5.4pt 0in 5.4pt; \tmso-para-margin-top:0in; \tmso-para-margin-right:0in; \tmso-para-margin-bottom:10.0pt; \tmso-para-margin-left:0in; \tmso-pagination:widow-orphan; \tfont-size:12.0pt; \tfont-family:\"Times New Roman\"; \tmso-ascii-font-family:Cambria; \tmso-ascii-theme-font:minor-latin; \tmso-hansi-font-family:Cambria; \tmso-hansi-theme-font:minor-latin;} --><\/p>\n<p><!--[endif]--> <!--StartFragment--><\/p>\n<p style=\"margin-bottom: 0.0001pt;\">Five or ten years ago, your Web site was your entire on-line presence, simply because there wasn\u2019t any other place to deploy content and functionality.<\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom: 0.0001pt;\">\n<p>Today, that&#8217;s not the case at all: with the proliferation of platforms (Google, Yahoo, Amazon, Facebook, MySpace, Twitter, etc.), embeddable content, widgets (video, Flash, etc.) and access methods (desktop, mobile, game system, large screens) your on-line presence is much more than just what\u2019s on the Web site. In extreme cases, there\u2019s no site at all: a company\u2019s presence may be entirely embodied in a Facebook app, for example.<\/p>\n<p>Moral: don\u2019t think of the Web site as the only place to focus development efforts. Treat the off-site stuff as first-class features and prioritize them against the Web site investments. Specifically consider:<\/p>\n<ul>\n<li><!--[if !supportLists]-->Widgets<!--[endif]--><\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]-->iPhone app (or an iPhone version of your site)<!--[endif]--><\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]-->Google widget<!--[endif]--><\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]-->Facebook &amp; MySpace app<!--[endif]--><\/li>\n<\/ul>\n<ul>\n<li><!--[if !supportLists]-->Twitter integration<!--[endif]--><\/li>\n<\/ul>\n<p><!--EndFragment--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five or ten years ago, your Web site was your entire on-line presence, simply because there wasn\u2019t any other place to deploy content and functionality. Today, that&#8217;s not the case at all: with the proliferation of platforms (Google, Yahoo, Amazon, &hellip; <a href=\"https:\/\/payne.org\/blog\/your-on-line-presence-is-more-than-your-web-site\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,8],"tags":[],"class_list":["post-242","post","type-post","status-publish","format-standard","hentry","category-design","category-software"],"_links":{"self":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/comments?post=242"}],"version-history":[{"count":0,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/242\/revisions"}],"wp:attachment":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/media?parent=242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/categories?post=242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/tags?post=242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}