{"id":164,"date":"2009-03-23T13:29:57","date_gmt":"2009-03-23T17:29:57","guid":{"rendered":"http:\/\/blog.payne.org\/?p=164"},"modified":"2009-03-23T13:29:57","modified_gmt":"2009-03-23T17:29:57","slug":"analytics-driven-design","status":"publish","type":"post","link":"https:\/\/payne.org\/blog\/analytics-driven-design\/","title":{"rendered":"Analytics-Driven UI Design"},"content":{"rendered":"<p>I thought Douglas Bowman&#8217;s recent <a href=\"http:\/\/stopdesign.com\/archive\/2009\/03\/20\/goodbye-google.html\">post about his departure from Google<\/a> was interesting.\u00a0 As a visual designer, he felt Google&#8217;s data-driven culture was &#8220;paralyzing the company&#8221; and &#8220;preventing it from making any daring design decisions&#8221;.<\/p>\n<p>Ten years ago (before I blogged, and therefore could prove this claim), I opined the future of user interface design would be a combination of visual design and direct marketing analytics.\u00a0 (At the time, the DM folks were the ones that figured out the yellow envelope worked better than orange, etc. &#8212; the precursor to modern Web analytics).<\/p>\n<p>The combination is key:\u00a0 visual design without considering usage data is just flying blind.<\/p>\n<p>Analytics without any design work doesn&#8217;t yield innovations &amp; breakthroughs.\u00a0 Think of it this way:\u00a0 no amount of analysis of a farmer&#8217;s use of his horse and plow is going to get a design for a tractor.<\/p>\n<p>Google&#8217;s clearly doing something right, but maybe they&#8217;ve taken analytics-driven design to the extreme?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I thought Douglas Bowman&#8217;s recent post about his departure from Google was interesting.\u00a0 As a visual designer, he felt Google&#8217;s data-driven culture was &#8220;paralyzing the company&#8221; and &#8220;preventing it from making any daring design decisions&#8221;. Ten years ago (before I &hellip; <a href=\"https:\/\/payne.org\/blog\/analytics-driven-design\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-164","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"wp:attachment":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}