{"id":132,"date":"2008-12-04T14:54:08","date_gmt":"2008-12-04T18:54:08","guid":{"rendered":"http:\/\/blog.payne.org\/2008\/12\/04\/netbooks-defying-categorization-but-who-cares\/"},"modified":"2008-12-04T14:54:08","modified_gmt":"2008-12-04T18:54:08","slug":"netbooks-defying-categorization-but-who-cares","status":"publish","type":"post","link":"https:\/\/payne.org\/blog\/netbooks-defying-categorization-but-who-cares\/","title":{"rendered":"Netbooks defying categorization, but who cares?"},"content":{"rendered":"

Last Christmas, I got my daughter an Asus EEE PC netbook<\/a>.\u00a0 We were one rev too early; the screen’s just slightly too small for Webkinz<\/a>.\u00a0 But netbooks are great “first computers” for kids:\u00a0 small, light, and cheap enough it’s not a total disaster if it breaks.\u00a0 Plus, flash-drive models have no hard disk to fail, the leading cause of laptop destruction among kids.<\/p>\n

Between discussions with Antonio<\/a>, and blogosphere chatter, it’s been amusing to watch the marketers try to figure them out. \u00a0 Are netbooks a new “category” or just cheap laptops?\u00a0 And, why are both Intel and AMD on record dissing netbooks?<\/p>\n

I’m not a market expert, but the analysis path seems straightforward.\u00a0 First, figure out who’s buying them and why, especially where the netbook purchase happens relative to other device ownership (e.g. smart phone and full-size laptop). \u00a0\u00a0 Extrapolating from our own experience, I’d bet that the typical netbook purchase is a first-time computer, in many cases for kids.\u00a0 Then the question is:\u00a0 when (if at all) do those users outgrow their netbook?\u00a0 And: are we creating a “netbook” generation?<\/p>\n

This seems like a replay of PCs vs workstations<\/em>, back when PCs were viewed as toys.\u00a0 Over time, unit volume drove PC price\/performance improvements much faster than workstations, causing PCs to overtake workstations and ultimately removing any category distinction.\u00a0 Now, “PCs are workstations”.<\/p>\n

My bet:\u00a0 the exact same thing will happen with netbooks vs laptops.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last Christmas, I got my daughter an Asus EEE PC netbook.\u00a0 We were one rev too early; the screen’s just slightly too small for Webkinz.\u00a0 But netbooks are great “first computers” for kids:\u00a0 small, light, and cheap enough it’s not … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":0,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"wp:attachment":[{"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/payne.org\/blog\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}