While home in West Virginia for the holidays, I had an interesting Internet experience.
I noticed when I Googled “Amazon” from my browser search bar, I got the Amazon home page, not the Google search results page I expected.
After some digging, I found that the ISP (Frontier Communications) was hijacking all traffic to www.google.com, and (in at least this case) inserting their own results. For my search, they were redirecting to Amazon.com with their affiliate code, presumably to scrape some commission dollars.
The technical details are documented here.
I know ISPs have been hijacking DNS for a while for typo-traffic, but I’d never seen a case where they were directly hijacking Google searches. It seems egregious to me, and I’m paying more attention to the net neutrality debate. Assuming Frontier has standard Amazon affiliate terms, why should Amazon be paying Frontier merely for a subscriber who Googles “amazon”? (And we all end up paying in the end, with higher product prices).
I ended up writing letters about this to Amazon (Jeff Bezos) and Frontier’s CEO. We’ll see if anything comes back.
UPDATE: I heard back immediately from Maggie Wilderotter, Frontier’s CEO. They’ve investigated, found a vendor doing this in violation of Fronter’s business rules, and have shut it down.