VistaPrint – recursively counterintuitive?

I did our Christmas cards with VistaPrint this year, and they came out perfect.  I did a custom layout (front and inside) using their PhotoShop templates, and the print quality was excellent (what print technology do they use?).  I highly recommend them.

But it got me thinking:  VistaPrint is using the Internet to streamline the printing of paper, while the Internet will eventually make many uses of paper obsolete.

It all seems so recursively counterintuitive.

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